A set of 24 cards included in packs of Shredded Wheat. There are
two varieties of these cards, perhaps representing an initial print
run and a reprint. One set has 'Nabisco Foods, Welwyn Garden City,
Herts' on the back, while the other has 'Nabisco Foods Ltd., Welwyn
Garden City, Herts'.
I'm going to guess that these attractive badges came in a cereal
packet. They came in pairs so there were 9 pairs, a total of 18
badges, to collect. The collectors card came from the side of a
cereal packet, so it was a clever ploy to get the boys of the day to
cajole Mum into buying more of the same cereal. The collectors card
suggests that the badges are 'of major cup winners plus the team
badges of the four home countries. Each badge has a special backing
that will stick on cloth, plastic, metal and almost anything!' The
'special backing' paper was produced by FasPrint of Fasson, Leiden,
A set of 8 pamphlets available in packets of Shredded Wheat.
Apparently these pamphlets just sat inside cereal packets. I'm not
sure how they worked out if the Bob Wilson stickers were available
at the same time.The pamphlets were printed by Sir Joseph Causton
and Sons Ltd, London and Eastleigh. There are no other company names
or manufacturer indicators on these, but I am assured by a keen
cereal card collector that they did come in Shredded Wheat packets -
thanks for the information Wayne!
A set of 30 stickers issued as strips of 3 stickers each in special
Shredded Wheat Soccer Action Picture packs. The stickers were designed
to be stuck into Bob Wilson's Soccer Action Collector Book. The
Collector Book was given away free inside the cereal packets, thereby
encouraging you to collect the stickers. Four pictures were already
printed into the book, so I'm not sure how the numbers worked out? The
booklet was edited by Hayters Sports Agency for Nabisco Ltd. Printed by
Creaseys of Hertford.