A set of small, attractive, circular cards produced in association with
World Soccer magazine. I'm not sure, but I suspect that these were given
away a few at a time attached in a card (so that you had to remove the disks
from the card).
These attractive badges
are also available with the
Lord Neilson and
Mr Softee company
names, however the Tonibell set is a year later than these two. The
Tonibell set has Birmingham City and Norwich City (promoted at the end
of the 1971/72 season) in place of the relegated Huddersfield Town and
Nottingham Forest (with thanks to Mark for this information).